Digital
Reunimos uma variedade de especialistas setoriais e funcionais de toda a OC&C para apoiar nossos clientes em seus desafios de negócio mais prioritários no tema Digital. Essa combinação de experiências nos permite elaborar soluções inovadoras e sob medida para as questões mais urgentes de nossos clientes.
Podemos ajudá-lo a resolver uma série de questões críticas ao negócio:
Buscando construir o melhor plano de crescimento?
Do nascimento à expansão, a estratégia de crescimento é uma de nossas principais competências. Trabalhamos com negócios digitais que vão desde start-ups a gigantes multinacionais, muitas vezes apoiando-os ao longo de toda essa jornada.
Procurando realizar uma aquisição, desinvestimento ou IPO?
Somos especialistas em fusões e aquisições, apoiando investidores de Private Equity e empresas em todos os estágios do ciclo de investimento - desde a identificação e avaliação de potenciais targets de investimento, busca por investidores minoritários ou majoritários, até IPO. Nossa equipe desenvolveu um conjunto de ferramentas proprietárias para responder às perguntas mais pertinentes nas mentes dos compradores e vendedores quando se trata de negócios digitais.
Buscando se expandir internacionalmente?
As oportunidades são numerosas para os negócios digitais - mas a expansão internacional traz consigo seu próprio conjunto de desafios, com questões-chave em relação uma série de temas, como estratégia de go-to-market, design de proposta de valor e modelos operacionais. Ajudamos nossos clientes a responder a essas questões estratégicas fundamentais garantindo uma execução pragmática, e nossa experiência prática em vários dos grandes mercados globais nos ajuda a criar estratégias que sejam genuinamente sob medida.
Desenhando novas propostas de valor?
Quer seja um negócio digital nativo ou um negócio off-line encontrando seu espaço no mundo digital, nós ajudamos nossos clientes a entender o que seu cliente-alvo realmente deseja e como construir propostas em torno deles. Nós empregamos o mais alto padrão da indústria para captura de percepções do mercado, a fim de realmente entender as necessidades dos clientes, construir segmentações de clientes eficazes - e desenhar propostas de valor e estratégias em torno disso.
Otimizando sua abordagem de vendas e marketing?
Temos ampla experiência em todos os aspectos de vendas e marketing - análise de marketing, eficácia da força de vendas, precificação e muito mais.
Repensando a jornada do cliente?
Trabalhamos com empresas digitais para entender as necessidades dos clientes e para garantir que elas estejam “ligando os pontos” em todas as suas rotas para o mercado, a fim de atender tais necessidades. Para muitos de nossos clientes, isso vale para os dois lados - regularmente apoiamos empresas digitais na construção da presença offline ideal para apoiar seus negócios online.
Transformando seu modelo operacional?
O modelo operacional correto é um viabilizador fundamental para a execução de uma estratégia digital.
Para empresas digital first, seu modelo operacional e organização possui dados e digital em seu coração. Mas escalar da fase inicial para um negócio mais estruturado, maduro e até internacional pode ser difícil. Trabalhamos com empresas nativas digitais para ajudá-las a crescer, implementando ferramentas, modelo operacional e organização necessários para levar seu negócio ao próximo nível.
Se sua “terra natal” for offline, podemos ajudá-lo a transformar seu modelo operacional para incorporar o Digital no centro de tudo o que você faz, garantindo que você esteja bem posicionado para atender às necessidades em rápida evolução de seus clientes. Se você for uma empresa originalmente digital, podemos apoiá-lo na profissionalização e dimensionamento de seu modelo à medida que você cresce e expande seus negócios.
Nossa experiência e base de clientes em Digital abrange cinco áreas:
Nossa equipe intersetorial de Digital reúne especialistas com competência e experiência para ajudar as empresas a crescer e prosperar na atual era digital.
Nosso pensamento
Calmer Waters Ahead?
As we emerge from our post-Covid era, travel has walked a turbulent recovery path. Multiple barriers such as high-cost inflation, labour shortages and global conflicts have intersected to create a slow return to normality, both for consumers and operators. However, our joint research partnership with global investment bank and M&A specialist Harris Williams predicts there are calmer waters ahead for the global travel industry.
The Future of Personalised Pricing
As an approach to price management, personalised pricing accounts for the fact that each customer has a unique set of needs and behaviours, with their own specific decision-making journey that will differ from person to person. Great personalised pricing optimises price on a one-to-one basis, to acquire the right customers at the greatest level of overall profit and deliver them the best experience for them.
Cybersecurity's next winners
Cyber security is notoriously high-growth and acyclical so it rightly attracts significant attention from investors. However, the space is increasingly complex and rapidly changing. Based on our recent work, two categories in particular stand out for the potential to generate significant returns: Specialist Service Partners and Managed Service Providers (MSPs)/Value Added Resellers (VARs).
Cybersecurity’s next winners – Specialist Service Partners and MSPs/VARS
Cyber security is notoriously high-growth and acyclical so it rightly attracts significant attention from investors. However, the space is increasingly complex and rapidly changing - the goalposts keep moving for traditional business models and while some will come under pressure, others are especially well placed to win going forward.
Facing the Fashion Future
Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. Our report identifies five long-term trends for apparel businesses to align to when considering scale and growth for their future.
Private Equity & Transactions 2023
A summary of 2023 Private Equity & Transactions activity by sector.
The next wave of Digital Marketplaces
In our second marketplaces annual report, we’ve conducted a major study of the world's top 250 digital marketplaces by gross merchandise value (GMV) to understand how they’ve been evolving in a post-pandemic area.
Building loyalty through paid memberships & subscriptions
Memberships and subscription products are part of a broad array of loyalty-enhancing solutions and an increasing number of travel, leisure, and hospitality businesses are launching their own. In our latest insight we delve into the current offerings in the market, examine consumer motivations, and, most importantly, shed light on what it really takes to make a loyalty programme commercially valuable.
The OC&C Global 50 2023
2022 was a year of rampant inflation – but the largest consumer goods businesses were able to drive record revenue growth by successfully passing on significant price increases. Organic volumes also remained consistent, up 0.8% from last year, but this wasn’t enough for businesses to fully escape the impact of rapidly rising input costs… Our annual OC&C Global 50 report, now in its 21st year, is an independent snapshot of the financial performance of these businesses.
Mind the Gap
Structural skill gaps faced by businesses today are driving a change in approach to learning and development (L&D), fast. This includes both what the learning goals are, as well as how that learning occurs. A number of key human capital challenges - low productivity, difficulties recruiting & retaining talent, alongside a shortening tech cycle – and a need to drive mission-critical digital transformations are putting skill development at the top of the C-suite agenda.
Generative AI in Consumer Media & Internet
We all know that Gen. AI is the most disruptive innovation since the birth of the internet – the question is, what does that mean for your business? There are an ever-growing number of ways Gen. AI can be deployed in consumer media. These can present valuable opportunities for those to deploy it to their advantage, but it can also pose an existential threat to some businesses unless they act fast.
Riding the AI wave in Travel and Accommodation
Last week, our Travel and Accommodation team hosted a breakfast discussion with industry leaders, exploring how AI is impacting the sector and how brands can capitalise on this. We’ve identified 5 key takeaways from the event to help inform businesses in their approach – both immediate and long-term - to riding the AI wave.
7 key pieces of advice for Private Equity Funds
We attended the leading Private Equity Insights conference in Warsaw, Poland in May. During the panel, Partner Bartek Krawczyk focused on sharing best practice from other private equity markets, that you might want to discuss further and test in your organizations.
Next Generation Operating Models
Brands continue to find themselves under pressure from all directions. Cost inflation, staff shortages, and ever-changing customer needs are all contributing to margin compression, which is quickly rising to unsustainable levels. While increasing consumption has offered some relief to the sector, as ESG increasingly influences consumer decisions volumes are expected to slow or stagnate.
Nurturing Customer Loyalty in China
Chinese consumers are hugely committed to loyalty programs, with two thirds of Chinese residents enrolled in 15+ programmes, and 80%+ willing to pay for an enhanced Membership product. For retailers, leisure operators and brands the benefits of a strong loyalty proposition are clear - 60% of those enrolled are more likely to recommend the company, purchase more frequently, and engage with the brand more.
The Future of the Car Dealer
Vehicle dealers are in the midst of significant change as the actions and priorities of consumers, OEMs and the government are transforming the future of vehicle distribution in all markets driving consolidation, multi-channel digitisation of consumer journeys and EV adoption.